In an effort to help the declining bee population in Canada, Cherrios is giving away 100,000 million flower seeds Canadians are encouraged to plant wilflowers acros the whole country this year to help restore the natural habitat of bees.
BuzzBee isn't in danger as he's a honey bee, but other lesser known types of bees and other pollinators are. The company claims that 30 percent of their ingredients are pollinated by bees and they're hoping consumers will join them in attempting to combat the disappearing bee population.
"Invasive species can out-compete the natives they encounter", Turner said to the site, "they can take up all the space and use up all the resources, they can spread disease, and cause other physical changes to their new homes, all of which can have detrimental effects on native species, and on humans".
There's one problem with Cheerios' charitable effort, however: some of the wildflower species included in the packet of seeds can do serious damage to various ecosystems across the USA, reports Lifehacker. The bees are critical pollinators of the world's food supply, contributing $14 billion to the value of US crops. That will make all the difference.
People who learned about the "Bring Back the Bees" campaign requested and received more than 1.5 billion seeds, reaching the goal within one week. The fronts of boxes have a large bright-green callout to "Help Bring Back the Bees".
Bees are dying globally at an alarming rate, and last week, Cheerios figured it would step in and help.
General Mills has been involved in protecting pollinator habitats since 2011. His disappearance is part of General Mills' campaign to raise awareness about the dwindling population of bees.
"I'm happy that they're promoting bees; that they're promoting pollinators; if it benefits them, that's fine with me; it's getting the word out there; people are talking about it; they're handing out seeds".