Samsung Galaxy S8 will launch with 10 pre-loaded Bixby-compatible apps

The competition between Samsung Electronics and Google is likely to heat up in the AI assistant market with the debut of the Samsung Galaxy S8 around the corner

The competition between Samsung Electronics and Google is likely to heat up in the AI assistant market with the debut of the Samsung Galaxy S8 around the corner

The Galaxy S8 and S8 Plus are yet to make their formal debut, but Bixby is now official and it promises an unprecedented level of smartphone interaction and usefulness.

Clearly, Samsung is working to create an AI assistant which will have an edge over other existent AI's viz Apple's Siri, Google's Assistant and Microsoft's Cortana. "Conceptually new " Unveiling Bixby today, Samsung said its approach is different to that of its rivals.

That's the first unsafe move: in a world where high-end phones are homogenizing in terms of features, there's going to be intense scrutiny from both tech watchers and the wider media as to whether Bixby is a game-changer, not the potential of such a platform - and if Samsung's AI play isn't awesome from the outset then the reception from the public is likely to be dismissive. With the simple push of a dedicated button on the side of your phone, Bixby will be able to complete tasks with a simple voice command.

Bixby will also be context aware, allowing users to activate Bixby within a particular application and have it "understand the current context and state of the application and will allow users to carry out the current work-in-progress continuously".

For one, Samsung wants you to believe that Bixby is more than just another virtual assistant. In our opinion, the lack of SDK at launch does affect the "completeness" feature of Bixby, as while you would know which commands will work in an app, you would not know which apps do support Bixby. The more critical issue is the knowledge base needed to find accurate information. The S8 should also support Google Assistant if it ships with Android 7.0 as expected, "so users will have a choice between Bixby and Google Assistant". The company is upping its antics and has announced a brand new intelligent interface called Bixby. The company's S Voice has been around for many years now, but it never took off. That way, users don't have phrase things perfectly in order to be understood. "This is the fundamental limitation of the current human-to-machine interface and since Samsung makes millions of devices, this problem impacts the core of our business", he said. That doesn't mean that Bixby has to do "everything" to start, but what it does do it has to do really well, so users feel like there's a strong jumping off point that will only get better with updates. The executive says there is lots of excitement on what will come with Galaxy S8 but said "ambition takes time".

With the launch of the Galaxy S8, a subset of preinstalled applications will be Bixby-enabled.

But give it a bit of time, and Bixby "In the future you would be able to control your air conditioner or TV through Bixby", the company claimed in a press release. The mobile giant plans to make Bixby available on other smartphones as well further down the road and eventually even integrate it into its various home appliances.

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