Twitter, NFL expand partnership, add new show

Twitter Partners With NFL For Daily NFL Show, Pregame Video Coverage

Twitter Partners With NFL For Daily NFL Show, Pregame Video Coverage

The NFL explains that Twitter is going to stream official NFL video as well as other content to fans the entire year.

Both said Thursday they're teaming up for new programming on the social network, including a 30-minute show with on-air personalities from the NFL Network who will broadcast five days a week during the season. As you might expect, it will feature NFL Network hosts running down the latest news, highlights, fantasy info and more. The League will use Periscope and Twitter to produce live pregame access during primetime game windows and other match-ups during the season.

Live streaming has been a big push for Twitter, as it has struggled to grow its audience.

"Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media", said Brian Rolapp, chief media and business officer for the National Football League, in a release.

Twitter last season was the official livestreaming partner for NFL Thursday Night Football, a deal worth $10 million which let Twitter air 10 games. Given there are no live games this time around, the new agreement is likely more affordable for Twitter. This new multiyear collaboration will bring compelling live studio programs that discuss what's happening in the NFL, unique behind the scenes live broadcasts before games, and the best NFL highlights to Twitter, alongside the real-time NFL conversation. Despite Twitter's global presence, broadcast still has the most reach for the NFL. However, the deal doesn't include the rights to stream games, as Amazon had secured the rights to do that earlier this year for an estimated $50 million. The two entities have announced yet another partnership, one that will revolve around a live show that Twitter will then offer to its own users weekly.

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