ITV Poaches easyJet's Carolyn McCall to Lead UK Broadcaster

Carolyn Mc Call | Anthony Harvey  Getty Images for Advertising Week Europe

Carolyn Mc Call | Anthony Harvey Getty Images for Advertising Week Europe

McCall, 55, took over at EasyJet in July 2010, joining from the Guardian Media Group where she was also Chief Executive.

ITV is reportedly close to announcing easyJet boss Carolyn McCall as its new chief executive - with confirmation expected in the coming days. She replaces Adam Crozier, who left the company at the end of June.

Ms McCall described ITV as "a fantastic company in a dynamic and stimulating sector".

While McCall lacks production experience, ITV, which makes "Coronation Street" and "I'm a Celebrity".

She will earn £900,000 a year and a pension allowance of 15 percent of her salary, and be eligible for annual bonuses up to a maximum of 180 percent of her earnings, as well as a long-term incentive plan up of to 265 percent of her salary.

"We also think her experience within media (at the Guardian) is a key positive", they said.

Chairman John Barton said that she had "transformed easyJet's performance in every respect" during her time at the helm.

Ms McCall held the top job at easyJet for seven years, helping to grow the group into one of the world's biggest and most competitive low-priced carriers, servicing over 800 routes across 30 countries.

The company began its succession plan for Crozier earlier this year, when reports first emerged that the former Royal Mail boss would be stepping down after seven years as CEO. Ad sales made up 47 percent of ITV's overall revenue in 2016, compared to 64 percent in 2010, the year Crozier joined.

McCall said it was a hard decision to leave easyJet, but after seven years the opportunity from ITV felt like the right one to take.

At EasyJet, McCall has shifted away from a bargain-basement model and focused on attracting family groups, more affluent couples and price-conscious business travelers. Easyjet announced yesterday it will establish a new airline in Vienna, Easyjet Europe, to ensure it can continue to operate after Brexit.

In a note titled "robbing Peter to pay Paul", Berenberg analysts said: "Unlike Pearson's prior disposals of the FT and The Economist, there was no upside value surprise, reflecting the fact that there was only one bidder, and one with a constrained balance sheet".

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