Monday is World Emoji Day

The Emoji Movie earns Guinness World Record as revellers assemble dressed as their favourite icons

The Emoji Movie earns Guinness World Record as revellers assemble dressed as their favourite icons

To celebrate the forthcoming release of The Emoji Movie, and indeed World Emoji Day, which is today (July 17th), we have a brand new exclusive team featurette from the feature animation, which releases in August.

In the United Kingdom, individuals from St Thomas Hospital helped bulk out the group, forming a massive emoji face in front of parlament, accompanied by Vyvyan Evans, the UK's leading emoji expert and author of The Emoji Code. Commenting on the announcement, Josh Greenstein, President of Worldwide Marketing and Distribution for Sony Pictures Entertainment, said, "Achieving a Guinness World Records title is a testament to the enormous worldwide appeal of emojis".

So as it's World Emoji Day - which, incidentally, takes place on June 17 as that's the date shown on the calendar emoji - here are some things that we think deserve their own emoji. Jack Brockbank, Guinness World Records Adjudicator, added, "We are incredibly impressed by the level of coordination and timing required to pull off this global record attempt - and it all happened simultaneously! I wasn't at all surprised to hear that Hollywood was embracing the meteoric rise in emoji and I'm sure the film is going to be a much-loved family hit this summer".

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