Paytm Mall delists 85k sellers that failed quality standards

Paytm Mall delists 85,000 sellers who failed to meet quality standards

Paytm Mall delists 85,000 sellers who failed to meet quality standards

Paytm Mall has removed 85,000 sellers from its platform in order to maintain quality on the platform.

Over 85,000 sellers and their products which failed to meet quality standards have been delisted from the Paytm Mall.Paytm Mall is revamping its seller on-boarding process, as part of this strategy, the company, operated by Paytm Ecommerce, has made it mandatory for sellers to furnish brand authorization letters, failing which they will be delisted.

"The sellers will undergo strict quality and service audits that will include their registration number, location of the commercial establishment, shop photos and goods and services tax identification number, among other things, to list products on the platform. This criterion blocks fraudulent merchants from signing up and creating a bad customer experience on the platform".

Shops will also be provided with Paytm Mall QR Code solution, which consumers will be able to scan to browse their products and place an order instantly. We will work closely with existing sellers, and continue onboarding further.

Paytm Mall has over 17 fulfilment centres across the country to offer consumers an efficient online shopping experience. This will enable local shops to tap additional revenue streams from customers who can buy their products online.

Last week, Paytm Mall had said that it is scaling up its partner network with 3,000 new agents as it seeks to go deeper into Tier II and Tier III cities, digitising catalogues of neighbourhood shopkeepers and brand-authorised stores.

The company recently raised $200 million led by Chinese e-commerce major Alibaba.

Launched earlier this year, Paytm Mall is the e-commerce arm of the electronic payment platform Paytm.

Online marketplace Paytm E-Commerce Pvt. The company recently borrowed nearly 800 employees from its parent firm in order to expand its operations. Ltd, which runs online shopping.

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