United, Tinder talking sponsor deal

Moeen Ali celebrates his hat-trick and the confirmation of England's win over South Africa

Moeen Ali celebrates his hat-trick and the confirmation of England's win over South Africa

That is, if Manchester United swipes right on a seductive new sponsorship offer from Tinder.

According to various sources, the deal under discussion is worth £12 million a year.

The Red Devils will begin their 2017/18 campaign on August 8 when they take on the UEFA Champions League winners in the Super Cup, which is going to be followed by the first Premier League game on August 13 at Old Trafford against West Ham. United also earn a staggering £50 million annually through their existing deal with automobile giants Chevrolet.

Tinder already sponsors Italian club Napoli and their striker Arkadiusz Milik.

Manchester United may have struggled to score last season, but with luck this deal will bring them some real action.

The report added that the advertising space on the left sleeve - with the Premier League logo on the right - is being valued by the industry at 20 per cent of the main shirt sponsor.

Tinder are looking to build a "more mainstream image and global following" despite the fact that the smartphone app already boasts 50m users - who combined make up to a billion swipes a day.

Nine of the 20 clubs in England's top flight have so far secured sleeve sponsorship deals, with Chelsea and Manchester City among the biggest, and these deals come in conjunction with shirt sponsors - which have been in place for decades.

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