Unilever gobbles up iconic Weis brand from founders

The Anglo Dutch multinational Unilever owns numerous well-known brands such as Britain's Marmite

The Anglo Dutch multinational Unilever owns numerous well-known brands such as Britain's Marmite

The business is now run by a second generation of the Weis family after it was started by Les and Val Weis in Toowoomba, Queensland, in 1957.

'We are committed to providing Weis consumers and customers with the same exceptional products with the same high quality natural ingredients and we are pleased to be continuing its manufacturing operation here in Toowoomba, ' Mr Stiff said. The ice cream production will continue at Weis' factory in Toowoomba, Queensland.

Unilever has announced that it has entered into a definitive agreement to acquire Weis, a second-generation Australian business founded in 1957 by Les Weis with the original iconic Fruito Bar.

"Our family made this decision because Unilever demonstrated their understanding of our brand, our products, and how important our people and the Toowoomba manufacturing site are in ensuring Weis' success in the future".

"We look forward to welcoming Weis" strong, dedicated and passionate team to Unilever'.

"Val has always said to me "business is like a wheelbarrow, it doesn't go anywhere unless someone pushes it" and I think Unilever will give Weis just the push it needs".

Global consumer goods giant Unilever has snapped up another iconic Australian brand, buying 60-year-old icecream company Weis Frozen Foods from the founding Weis family. Its unique range features a variety of formats including single bar, multi-pack bars, dairy-free sorbet tubs and frozen yogurt tubs.

Global conglomerate Unilever made the announcement of its acquisition of Weis, although it did not disclose the sale price. "The acquisition will bring Weis into the benefits of scale, strong market access, and ice cream category to help take the business to the next level in its growth", Clive Stiff, chief executive officer of Unilever Australia and New Zealand, said in a statement.

Managing director Julie Weis said the takeover, at an undisclosed sum, would provide more opportunities for its 85 staff, suppliers, customers and consumers.

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