All Comcast SportsNet RSN's will rebrand under "NBC Sports"

NBC SPORTS REGIONAL NETWORKS TO ALIGN CSN & TCN PROPERTIES UNDER 'NBC SPORTS' BRAND

NBC SPORTS REGIONAL NETWORKS TO ALIGN CSN & TCN PROPERTIES UNDER 'NBC SPORTS' BRAND

Sports is renaming its regional sports networks, replacing their Comcast Sports Net and TCN titles with NBC Sports, effective October 2.

In April, the renaming of NBC Sports Bay Area and NBC Sports California began.

CSN Chicago, CSN Northwest and CSN Philadelphia will combine "NBC Sports" with their current regional designations: NBC Sports Chicago, NBC Sports Northwest and NBC Sports Philadelphia.

NBC's sports channels have been undergoing brand changes ever since the network was acquired by Comcast.

"We're excited to complete the brand evolution of our remaining RSNs, which will now include the iconic NBC Sports name on all of our networks", said Preschlack.

The brand evolution will not impact the scheduled games, pre- and post-game shows, and other programming now available on these networks. Scheduled game broadcasts will not change.

For Comcast SportsNet Mid-Atlantic and Comcast SportsNet New England, they'll adopt their city names so they'll become NBC Sports Washington and NBC Sports Boston.

The New York-based SNY will not rebrand.

In addition to new names, the NBC Sports Regional Networks will feature enhanced logos and graphics.

This move is on a par with the Fox Sports regional sports network strategy and puts the NBC Sports brand on seven local sports networks.

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