Marshawn Lynch getting Facebook reality show

Jets Jermaine Kearse

Jets Jermaine Kearse

Reuters reports Facebook is paying Bleacher Report millions of dollars for the show about former Seattle Seahawks running back Marshawn Lynch, which is titled "No Script".

The reality show about the Oakland Raiders running back, called "No Script", launches at a time when Facebook and other web giants including Amazon.com Inc and Netflix Inc are spending billions on original content in a pitched battle for viewers.

The company isn't commenting on its spending.

The show will start streaming this month, according to Reuters, with eight episodes of 10-to-15 minutes featuring Lynch in all sorts of activities.

Facebook Inc (NASDAQ:FB) is going into Beast Mode. Lynch's Beast Mode Productions will produce it in conjunction with Bleacher Report's entertainment division. In the first episode, Lynch reportedly takes race vehicle driving lessons until he ruins the tires.

In a deal similar to others, Facebook retains exclusive rights to the show for a period of time, Brown said, declining to elaborate on the exclusivity window. Neither Facebook nor Bleacher Report would tell Reuters how much is being paid for the Lynch show.

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