Mercedes lancera 50 modèles et versions électrifiées d'ici 2022

Mercedes veut une option électrique systématique

Mercedes veut une option électrique systématique

En outre, le groupe a annoncé que la marque de petites citadines Smart ne proposerait que des modèles électriques à compter de 2020.

Lors de la journée investisseurs de Daimler à Sindelfingen, petite ville à proximité de Stuttgart (Bade-Wurtemberg), Frank Lindenberg, vice-président chargé des finances et du contrôle chez Mercedes-Benz, a précisé que, dans un premier temps, la baisse de la rentabilité d'un véhicule électrique par rapport à un véhicule classique pouvait aller jusqu'à 50%. Les versions à essence disparaîtront partout bientôt.

Le véhicule exploite deux moteurs électriques à l'avant et à l'arrière et une transmission intégrale, avec un équilibrage de puissance et de couple selon le mode de conduite choisi, Sport ou Sport Plus, avec un 0-100 km/h en 5 secondes environ.

Dans ce contexte, Daimler veut susciter "tant d'enthousiasme que le client ne puisse résister à l'achat d'une voiture électrique", a expliqué le manager à la célèbre moustache.

Lors de la présentation des résultats financiers de l'année 2016, le PDG de Mercedes avait annoncé que Mercedes allait accélérer le développement de son programme électrique pour lancer plus de 10 voitures électriques de série d'ici à 2022, soit trois ans plus tôt qu'annoncé au Mondial de l'Auto 2016. La firme allemande estime à 25% la part des modèles électriques dans ses ventes en 2025.

Le président de Daimler, Dieter Zetsche, a indiqué que " l'ensemble du portefeuille de produits Mercedes-Benz sera disponible dans une version électrifiée pour offrir un maximum de choix [aux] consommateurs ".

Pour faire face à ces marges moins élevées, Daimler a annoncé un plan de réduction des coûts de 4 milliards d'euros d'ici 2025.

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