After New York & London, an Amazon fashion imaging studio in Gurugram

Amazon opens first standalone fashion imaging studio in India

Amazon opens first standalone fashion imaging studio in India

Amazon India on Wednesday opened an Amazon Fashion Studio in Gurugram, only its third worldwide after NY and London.

This is the third such facility from Amazon in the world. Overall, it is the third such studio in the world with the first two being in NY and London.

The facility called "Blink" will offer solutions for photo shoots, editing as well as catering to sellers and manufacturers who wish to avail its service to better display their products on Amazon India.

"At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online".

Arun Sirdeshmukh, the head of Amazon Fashion India said that "We have more than 2 million stock-keeping units (SKUs) kept at our warehouses across the country, that is twice the inventory we had during the last festive season".

"With this studio, we will continue to strengthen our relationships across the entire industry - with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online". Aside from 16 individual high-tech photography bays, the studio has a large editorial suite, video editing facilities and creative spaces.

The fashion imaging studio is equipped to produce large volumes of high-quality images, by collaborating with various brands and partners. As fashion is one of the fastest growing segments, we made a decision to push it further with bringing the fashion studio to India.

Over the last eight months, Amazon India has added 50 worldwide fashion labels to its list of 15,000 which includes Forever 21, Marks & Spencer and Calvin Klein.

Its growing selection includes Marks & Spencer, New Balance, Forever 21, Forever New, French Connection, Calvin Klein, Mothercare, watches from Michael Kors, Emporio Armani, Versus by Versace, and more.

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