Transgender model Munroe Bergdorf is the new face of Illamasqua

Munroe Bergdorf

Munroe Bergdorf

What should've been a celebration of a trans woman of color joining a big-name beauty brand's diversity initiative became a painful reminder that for brands like L'Oréal, there's still a desire to capitalize on diversity without confronting the reality that women like Bergdorf face every day.

Bergdorf, who was the first transgender model to front a L'Oreal campaign, was sacked by the French cosmetics giant after comments she made regarding the violence in Charlottesville were published by the Daily Mail.

After people began using the hashtag #BoycottLOreal in response to Bergdorf's comments, L'Oréal announced that it was ending its partnership with the model, who had been part of their #AllWorthIt campaign along with Cheryl Cole and Katie Piper, saying her comments were at odds with the company's values.

Despite being terminated by L'Oreal, model and activist Munroe Bergdorf is doing just fine. Yes ALL white people.

She wrote on Instagram: "Excited to announce that I'm one of the faces of the next @illamasqua campaign".

Illamasqua has previously worked with Munroe and the company tweeted that it was "angered" by L'Oreal's decision.

This time, it's for the brand Illamasqua, which in the past has taken hard stances against things like the Trump administration, fascism and discrimination.

Radio 1 DJ Clara Amfo later asked for her pictures to be removed from L'Oreal's True Match campaign. We don't stand or accept any form of racism, but we also believe Munroe's comments have been edited out of context by a certain media title (who we won't bother naming) without telling a true story. "We must all be free to talk about social issues in a constructive and tolerant way", the company wrote in a Twitter post explaining their choice to stand with Bergdorf.

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