Asus ZenFone 3 Max (ZC553KL) Price in India Cut, Now Available at Rs. 12999

ASUS Zenfone 4 Selfie Pro

ASUS Zenfone 4 Selfie Pro

The new price is effective on both online and offline purchases of the smartphone.

Ahead of the festive season, Asus has slashed the price of its Asus Zenfone 3 Max 5.5 (ZC553KL) smartphone in India by Rs 2,000.

However, Asus CEO Jerry Shen is confident that the Asus Zenfone 5 predecessor will do great, especially in France, Italy, Spain and Russian Federation, where they saw an improved sales performance for the Asus Zenfone 3 from a year ago.

According to the reports, the ZenFone 3 Max (ZC553KL) will be available through the popular e-commerce websites like Flipkart, Snapdeal, Amazon and more including the company's own exclusive store around the country.

Just to recall, Asus launched the ZenFone 3 Max previous year in December at Rs 17,999. It is now selling at a new price of Rs 12,999.

For now, fans can check out the Asus Zenfone 4 series, which features a total of five models namely the top of the line model the Asus ZenFone 4 Pro, the midrangers ZenFone 4 and ZenFone 4 Selfie Pro and the budget-friendly iterations ZenFone 4 Selfie and ZenFone 4 Max. The smartphone has thin bezels with a 75 per cent screen-to-body ratio.

It features a 5.5-inch full-HD (1080×1920 pixels) display, and is powered by a 1.4GHz octa-core Qualcomm Snapdragon 430 SoC coupled with 3GB of LPDDR3 RAM.

The ZenFone 3 Max (ZC553KL) is backed by a 4,100mAh battery which company claims can offer up to 17 hours of VoIP talk time on 3G, 38 days of standby time, 72 hours of music playback and 18 hours of video playback. The ZenFone 3 Max (ZC553KL) comes with a 16-megapixel rear camera with an f/2.0 aperture and dual-LED flash, apart from an 8-megapixel front camera with an f/2.2 aperture and an 84-degree wide-angle lens.

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