A Taylor Swift reminder about road safety

A Taylor Swift reminder about road safety

A Taylor Swift reminder about road safety

The Iowa Department of Transportation has turned to American pop idol Taylor Swift in an effort to get people to stop looking at their phones while driving.

The message on the overhead signs read: "Old Taylor can't come to the phone...she's driving".

They've used lyrics from Taylor Swift's new song to remind drivers to be safe on the road.

Iowa's Department of Transportation even recently (and poetically) warned Pokémon Go addicts that no Squirtle or even a Charmander is worth risking a vehicle accident.

According BBC Newsbeat, the messages must be short and sweet in order to catch drivers' attention, and must not exceed 18 characters.

In 2016, 404 people were killed on Iowa's roads and officials are using the campaign to try to reduce that number. So much so that they've used the song's most quoted line for the state's road signs as part of their "zero fatalities" campaign.

Past year officials used the Pokemon Go craze to highlight road deaths.

The signs usually display messages about crashes, highway closures or other information, but can be configured to display other messages as well.

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