Hyperloop One rebrands as 'Virgin Hyperloop One' after investment by Richard Branson

Richard Branson poses at the Empire State Building to promote the DS Virgin Racing team and The New York City ePrix in New York City U.S

Richard Branson poses at the Empire State Building to promote the DS Virgin Racing team and The New York City ePrix in New York City U.S

Richard Branson, the billionaire founder of the Virgin Group, has announced an investment in Hyperloop One - which will now be rebranded Virgin Hyperloop One.

"This is an incredibly innovative and exciting new way to move people and things at airline speeds on the ground", the entrepreneur said in a blog post, describing Hyperloop as "the world's most revolutionary train service". In August this year Hyperloop One successfully managed to fire a pod at 192mph. The goal of the company under the rebrand remains the same, and it'll continue to explore the best places and partners for deploying its high-speed transportation tech, which will zoom pods at high speed down extremely low pressure tubes to reduce trip times over land from hours to minutes.

Resembling a latter-day Johann Sebastian Bach lost in Margaritaville, Branson has chose to add high-speed tubes to his portfolio of transit companies already in the Virgin Group, which includes two regular-speed train divisions, Virgin Atlantic (planes), and Virgin Galactic (commercial space flight, eventually). This is just the latest example. We're pleased to be working with the co-founders, Executive Chairman Shervin Pishevar and President of Engineering Josh Giegel, who previously worked at Virgin Galactic, and their experienced executive team. Virgin Hyperloop One will also be all-electric.

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