Porsche launches subscription program for sports cars and SUVs

Porsche Cayman S.

Porsche 718 Boxster

Porsche Cayman S. Porsche 718 Boxster

The program consists of two plans, Launch and Accelerate.

Automaker Porsche launched a new Passport subscription program that will give customers access to a variety of sports cars and SUVs. This level of subscription begins at $2,000 per month. Through this plan, drivers gain access to 22 models, including popular cars like the 911 Carrera S, Cayenne S E-Hybrid SUV, and the Macan GTS. There will also be a one-time activation fee of $500.

The $2K-or-$3K fee includes running costs and charges such as vehicle tax and registration, insurance, and maintenance, as well as detailing.

Porsche Passport rolls out in the United States of America, offering a subscription service which gives on-demand access to a range of 22 different Porsche cars for a fixed fee. Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy.

The subscription program is on its pilot phase in Atlanta, and its success will determine how Porsche will move forward with its auto subscription plans in the future.

Higher-end vehicle makers also need to come up with imaginative ways to persuade people in to their cars as mainstream cars become more like simple transport devices, and Porsche thinks it's come up with a solution - Porsche Passport. To apply, you'll have to download the Porsche Passport app available on Apple and Android devices and go through the application process.

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