CoppaFeel! Debuts The First Female Nipple On Daytime Television

How to check for breast cancer

How to check for breast cancer

A female nipple is due to appear in an advertisement for the first time on United Kingdom daytime television to highlight breast cancer.

CoppaFeel, a breast cancer charity for young people, has won the rights to screen the first uncovered set of boobs on British TV in an ad created for its latest #TrustYourTouch campaign.

United Kingdom breast cancer charity CoppaFeel! has won the right to show a woman's nipple as part of its Breast Cancer Awareness campaign that encourages women (and men) to perform self breast examinations.

Love Island reality TV star Olivia Buckland, television presenter AJ Odudu, blogger Anna Newton, and vlogger Lily Pebbles all feature.

A woman's nipples appear only briefly in the one-minute "Trust Your Touch" ad that shows men and women touching ordinary objects-pianos, guitar strings, basketballs, dough-as well as their own breasts.

The campaign film, directed by Ivana Bobic, will run on daytime television and in cinemas, and comes off the back of research which indicates precisely how important the message is.

"In demonstrating the power of our hands and celebrating our touch as the best tool for checking, we hope to encourage more young people across the United Kingdom to adopt a healthy boob checking habit, which could one day save their life".

Moyer is a plastic surgeon at Regional Health who does breast reconstructive surgery for women with breast cancer.

Survival rates for the disease are improving, and have doubled in the last 40 years in the UK.

Nearly nine in 10 women survive breast cancer for five years or more, while every year about 11,400 people die from breast cancer in the UK.

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