So, IGN acquired Humble Bundle

Credit Humble Bundle

Credit Humble Bundle

In its announcement post today, Humble Bundle said that things will continue as normal for Humble Bundle and the products it now offers - it'll just have more resources at its disposal thanks to its new owner.

With recent forays into cable television (IGN has a show on Disney XD) and a strong web video presence, the acquisition of now-video game publisher Humble Bundle practically makes IGN more of a media entity than journalistic outlet. Additionally, the company "will keep [their] own office, culture, and incredible team", which appears to be a significant part of the deal. Instead, Humble explained that "we will continue to bring you all of our humble products, but with more resources and help from IGN".

The press release states Humble will still operate independently of IGN, with no large changes to staff or business operations.

Consumers could name their price for each bundle and even determine how much of their money went to charity, the developers, and the Humble Bundle organizers.

"The idea is just to feed them with the resources they need to keep doing what they're doing", he said. "If it's not broken, don't fix it", said IGN executive vice president Mitch Galbraith in a conversation with Gamasutra in regards to the deal.

Humble Bundle co-founder John Graham reiterated that sentiment. Seven years later, thanks to the generosity of over 10 million customers, we've now raised $106 million for charity. It will have some degree of support from IGN (which is itself owned by digital media giant J2 Global), specifically in terms of accelerating growth and raising more money for charity.

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