V Festival For Expansion And Name Change In 2018

Sir Richard said he had great experiences at the festival which is held annually in August at two venues- Hylands Park in Chelmsford and Weston Park in south Staffordshire

Sir Richard said he had great experiences at the festival which is held annually in August at two venues- Hylands Park in Chelmsford and Weston Park in south Staffordshire

It's the end of an era for V Festival.

"Being part of V Festival has been an honour and there are some wonderful moments that will stay with me forever", he said in a blog.

The popular music event which had been running for 22 years has been scrapped the Virgin head said in a statement, effectively making this summer's show with Pink and Jay-Z as headline acts the last.

A twin event, V Festival has been staged in Hylands Park (Chelmsford) and Weston Park (Staffordshire) by Live Nation in partnership with SJM, Metropolis and MCD, and promoted by Festival Republic.

On the Virgin website, Richard Branson added: "Working on V Festival has been a brilliant journey filled with great people, fun times and exceptional music". We've been proud to sponsor V Festival for the past two decades and there have been some incredible performances on the stage.

Richard Branson also shared the news on Twitter, captioning an image of line-up posters from across the years: "After 22 very enjoyable and successful years, 2017 was Virgin's last V Festival". "The name of the new festival that continues on the same weekend in 2018 will be announced soon". But organiser Melvin Benn has confirmed to Music Week that it will continue at both sites under a different guise. "We are looking forward to the new festival now, it's just something that we are incredibly excited about".

The new event is expected to take place over the same August weekend with plans to expand from two to three days at both sites.

"It will very much continue to have a pop and dance focus". "I believe the demand warrants it - the demand and the talent are out there".

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