Disney l'affirme : son service de streaming sera moins cher que Netflix !

La plateforme de streaming Disney sera moins chère que Netflix

La plateforme de streaming Disney sera moins chère que Netflix

Les hautes sphères de la firme continuent de faire filtrer des informations sur ce futur service, dont le lancement est prévu pour 2019.

Disney a déjà confirmé que son service de streaming accueillera de nouveaux contenus à venir tels que Toy Story 4, La Reine Des Neiges 2, et l'adaptation live du Roi Lion ainsi que des projets comme une nouvelle série télévisée Star Wars, également en prise de vues réelle.

Retirer ces séries de Netflix en 2019 pourrait signifier que Disney va faire l'impasse sur une source de revenus estimée à 300 millions de dollars par an, ont indiqué des sources au WSJ. L'entreprise est seulement consciente qu'elle ne peut pas proposer un service au même prix que celui de ses concurrents, avec un catalogue moins fourni. Disney proposerait ainsi un prix d'appel pour attirer un maximum de clients et monterait plus tard le tarif... "Je peux dire que notre ambition, du côté de Disney, est d'appliquer des tarifs inférieurs à ceux de Netflix ", a-t-il expliqué. Mais nous nous lancerons avec simplement moins de volume, et le prix reflètera cela. Et de préciser: "Il y a aura beaucoup de contenus de qualité grâce aux marques et aux franchises qui seront dessus et dont nous avons discuté". Et pour une bonne raison, son contenu sera moins conséquent.

Mais sur le long terme, la société pourrait augmenter les tarifs au fur et à mesure que le catalogue proposé aux utilisateurs s'enrichit.

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