Greggs apologises for campaign replacing Jesus with a sausage roll

Not such a Merry Greggsmas after all! Bakery chain is forced to apologise after launching advent calendar that replaced baby Jesus with a sausage roll

Not such a Merry Greggsmas after all! Bakery chain is forced to apologise after launching advent calendar that replaced baby Jesus with a sausage roll

Greggs' has issued an apology about an image in its festive advent calendar after receiving complaints for replacing baby Jesus with a sausage roll.

In response to complaints a Greggs spokesperson told The Northern Echo: "We're really sorry to have caused any offence, this was never our intention".

As is the norm, the company are selling their sweet and savoury treats as the countdown to Christmas begins.

The tokens can be taken into any branch of Greggs and exchanged for a different treat everyday, such as a Festive Bake, a Christmas latte, a mince pie or the bakery chain's signature sausage roll.

Each door will reveal a tear-off token redeemable at Greggs, from 1 December to 24 December, for items from the festive and regular menus.

The calendar costs £24 but the firm says the contents are worth between £35 and £60.

But only a limited number of the calendars will go on sale in selected Greggs' shops from Monday, November 20.

As well as the vouchers, each window also features a Greggs-themed Christmas scene, such as a Festive Bake being kissed under the mistletoe, and shepherds visiting a sausage roll in a manger, rather than the baby Jesus.

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