Samsung losing share in China's smart phone market as local brands dominate

A smartphone-obsessed nation

A smartphone-obsessed nation

According to the report, Xiaomi's year-on-year shipments tripled in Q3.

The smartphone shipments in India reached a record high of 39 million units in Q3 2017 with a substantial growth of 40 per cent from the previous quarter and a 21 per cent growth from the same period past year. Around 13 million smartphones were sold online in the September quarter, making for year-on-year growth of 35% and quarter-on-quarter growth of 73%. Online sales now make up 37% of the overall smartphone sales, up from 32% previous year, driven by Chinese firm Xiaomi which accounts for almost 50% of online sales.

"Online channel in India sees a seasonal spike peaking in Q3 on the back of multiple rounds of online sales following up to festival months in India".

Xiaomi and Samsung top smartphone brands in India: Report

Handset maker Motorola today said it will continue to focus on expanding its retail presence and introducing more premium devices into the hyper-competitive Indian smartphone market. "On the back of fresh infusion of funds and focus on India market, the eTailers are expected to remain aggressive in 2018 as well", says Jaipal Singh, Senior Analyst, IDC India. The top five brands, which also included Vivo and Oppo of China, accounted for 72% share of the smartphone market compared to almost 50% a year ago.

Chinese phone major Xiaomi grew strongly in the third quarter (July-September) of this year and emerged as the second-biggest smartphone company in India, a shade lower than Samsung that still managed a slender edge. Redmi Note 4 continues to be the best-selling smartphone in India as Xiaomi shipped approximately 4 million units in this quarter.

Samsung, which held 24% of the market in last quarter, registered quarter-on-quarter growth of 39%. Xiaomi nearly tripled its shipments year-on-year and doubled quarter-on-quarter, while Lenovo (including Motorola) made it back to the third position after two quarters as its shipments increased 83 percent from the previous quarter. Galaxy J2, Galaxy J7 Nxt, and GalaxyJ7 Max were the key models that contributed to nearly 60 percent of Samsung's volume.

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