YouTube now lets you buy concert tickets while watching music videos

YouTube And Ticketmaster Team Up To Make Buying Concert Tickets A Breeze Karlie Powell

YouTube And Ticketmaster Team Up To Make Buying Concert Tickets A Breeze Karlie Powell

Starting today, YouTube is rolling out a new system that integrates upcoming US tour dates right into music video landing pages via Ticketmaster's database.

This added integration will include information about the nearest show as well as upcoming tour dates.

The deal with Ticketmaster for its global roster of concerts is YouTube's initial partnership in the ticketing space, with the partnership allowing artists to sell verified tickets to their fans. It has future plans to expand the feature worldwide. If you think you might want to attend a show, YouTube will also feature a "Tickets" button that will direct you to sites for ticket purchases. In most cases, the artist already shares ticket price cash with the venue, the event promoter/organizer, their agent, their label, and Ticketmaster. The experience works on both web and mobile.

For now, the partnership only covers gigs in the U.S., although YouTube says it plans to expand it globally in the future. The company also hints this is the first of other planned features focused on artist-to-fan connections, but it didn't detail those plans. Apple Music, meanwhile, tried and failed in artist-to-fan connections with Connect, a social feed for artist updates.

Music videos consistently are among the most popular content on YouTube, which boasts more than 1.5 billion monthly visitors. On an official artist's YouTube page or underneath an official video, any upcoming concerts near you be listed by closest location and link to Ticketmaster to buy tickets. MTV lost the "music" portion to reality shows some time ago, and YouTube is now the main source for watching an artist's music videos.

Okay, so it's not quite as exciting a story as that first sounds: the Google/Alphabet platform has announced its first ever ticketing partnership, with Ticketmaster.

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