Dozens of laid off as Krispy Kreme expands globally

Krispy Kreme lays off 90 as it expands into Charlotte, London | Charlotte Observer

Krispy Kreme lays off 90 as it expands into Charlotte, London | Charlotte Observer

News of layoffs at Krispy Kreme comes a year after the company sold itself for $1.35 billion to JAB Beech, a Luxembourg-based investment firm that also owns Keurig Green Mountain, Peet's Coffee & Tea and Caribou Coffee.

"Today, we informed approximately 90 people at Krispy Kreme Doughnut Corporation that their positions are being eliminated".

Effected employees will be getting severance, bonuses, health and outplacement benefits. We are committed to managing this transition smoothly and will treat every employee with respect and dignity. The company said it will focus on areas such as digital evolution, consumer convenience and product innovation.

The company says that their global headquarters will remain in Winston-Salem and they will continue to invest in the area, however, they are "creating new work spaces that reflect our ambition", in Charlotte and London.

"In order to best position our talent and infrastructure to enable that growth, we are making necessary, but hard, changes to our business", the company said in a statement. It is unknown at this time how numerous eliminated positions are based in Winston-Salem.

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