Is deep purple your color? If yes, you're in luck next year

Ultra violet

Ultra violet

The color of the year for 2018 is "ultra violet", according to Pantone Color Institute, a color consulting company that each year chooses a color that symbolizes design trends and cultural mood.

"We are living in a time that requires inventiveness and imagination".

The 2018 colour follows 2017's 'Greenery, ' a vibrant and fresh shade that reflected new beginnings.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. Enigmatic purples have always been symbolic of counterculture, unconventionality and artistic brilliance, noted Pantone.

It's also said to reflect creativity, individuality and non-conformity, with a link to music icons including Prince, who was honoured with his own purple colour "Love Symbol #2" in August, and Jimi Hendrix, who played "Purple Haze" in concert days before his death in 1970.

Pantone’s Color Ultra violet

It's rich, it's regal, it's-supposedly-the future: it's Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today's over-stimulated world.

Pressman considers the shade "very much an optimistic color" meant to bring on "peace and calm". "Designers and brands should feel empowered to use color to inspire and influence".

Pantone announces a new colour of the year every December, based on trend-forecasting research from the Pantone Color Institute.

In interiors, Pantone says Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. The brand recommends incorporating it into the home with a couch, piece of art or accent wall. As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it's one of tradition and elegance or unexpected boldness.

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