After job cuts, Peugeot appoints new UK Vauxhall boss

Ellesmere Port

Ellesmere Port

The UK Vauxhall operations include manufacturing facilities in Luton and Ellesmere Port.

Stephen Norman has been named new MD of PSA-owned Vauxhall brand in the United Kingdom (which also includes responsibility for Opel sales in Ireland).

Norman will report to Peter Christian Kuespert, Sales, Marketing and Aftersales Managing Director of Opel/Vauxhall.

PSA recently said it aims to make its Opel/Vauxhall operations - acquired from General Motors past year - profitable by 2020.

"The two are inextricably linked", Norman said.

Stephen Norman
Ellesmere Port Vauxhall factory Stephen Norman Close

He will also have to tackle sliding sales in what has traditionally been Opel-Vauxhall's biggest market, with vehicle demand sliding 22 percent in 2017, compared with an overall market decline of 5.7 percent, according to industry data.

Norman will need to turn around sliding sales in what has traditionally been Opel-Vauxhall's biggest market and where demand fell 22 percent in 2017, compared with an overall market decline of 5.7 percent, according to industry data.

Norman faces the challenge of defending Ellesmere Port with Peugeot due to decide as soon as this year whether to build new cars at the site, in the latest test of Britain's ability to attract investment as it leaves the European Union.

"So long as there are two, three or possibly more sets of viable hypotheses (due to Brexit) with different forecasts and different financial parameters, it's very hard to make a clear decision", he said.

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