Google Assistant shouts down Alexa at CES

Toyota will bring Alexa to its US cars this year

Toyota will bring Alexa to its US cars this year

However, it looks like Google's big push at CES will continue long after the show ends this week. Now that things have been upgraded to the full Google Assistant experience, you'll have a wider range of functions and tools available behind the wheel. Its plans include not only expanding its Home smart speaker line, but also changing the entire conversation about the appliances and electronics that can form the basis of a smart home ecosystem. Amazon.com's Alexa voice assistant is the early leader and could spur up to $12 billion in Amazon sales in 2020, Stifel, Nicolaus & Co analysts projected this week.

"When these devices detect the wake word, they stream audio to the cloud, including a fraction of a second of audio before the wake word", Amazon's website reads. LG, Lenovo, Sony and JBL are all integrating Google Assistant into so-called Smart Displays, which will let you interact with the Assistant in new ways.

According to sources close to the matter, Google is toying with the idea of launching a revamped online store in February.

As the battle for voice assistant market share heats up, both Google and Amazon will be vying for more real estate.

Both companies usually shun conventions like CES, preferring to debut gadgets at their own press events. Alexa can be used to command more devices, is associated with making purchases, and has become a household name. Klipsch has in two separate press releases announced that several of its products will soon add support for two of the most popular voice assistants, Google Assistant and Amazon Alexa. Google doesn't appear rattled and the company is looking at its assistant's use over time. To be sure, Alexa is in a far more diverse set of products than Google Assistant - such as robots and AR glasses - right now, but the emergence of Google-powered smart displays one-ups the Echo Show and the Spot.

"We've seen tremendous excitement with the Lenovo Smart Display, LG Smart Speaker, Harman/JBL working with our Home Hub platform - and this is just the beginning", said Qualcomm spokesperson Liz Sweeney.

Google, as one would expect, is quite anxious about Amazon's continued dominance in the market. Though Google released a cheaper version of its smart speaker, the Google Home Mini, late previous year, Amazon's aggressive promotions of the discounted Echo Dot are believed to have made it the holiday sales victor. If you have changed your default marketplace while using an Alexa-enabled product, you will need to perform this step for each marketplace to delete all voice recordings associated with your account.

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