H&M trips up with their advert for 'Monkey' hoodie

H&M's Apology for Tone Deaf 'Monkey' Sweatshirt Misstep 'Not Enough'

H&M's Apology for Tone Deaf 'Monkey' Sweatshirt Misstep 'Not Enough'

The mother of a black child who was featured in a controversial H&M ad for a hoodie that read, "Coolest Monkey in the Jungle", said that people calling it racially insensitive need to "get over it".

"That's my son", Mango posted on Facebook in response to the debate.

Comments made by a woman who appears to be the young model's mom have emerged on social media, and she's telling critics to let it go. "[I've] been to all [of his] photoshoots and this was not an exception". Everyone is entitled to their opinion about this...

The photo of Liam modelling the hoody has certainly had a massive impact.

Manchester United footballer Romelu Lukaku, basketball player LeBron James and music producer P Diddy are among the celebs who have slammed the advert while thousands of shoppers have called for a boycott of the chain. "I get pples opinion, but they are not mine".

"We understand that many people are upset about the image of the children's hoodie", H&M wrote.

"We agree with all the criticism that this has generated - we have got this wrong and we agree that, even if unintentional, passive or casual racism needs to be eradicated wherever it exists..."

"We're deeply sorry that the picture was taken, and we also regret the actual print", the company. Therefore, we have not only removed the image from our channels, but also the garment from our product offering.

Several celebrities have taken note of this advertisement and shared their disappointment in H&M on Twitter and Instagram.

The statement continued: "It's obvious that our routines haven't been followed properly". H&M issued an apology the next day, admitting that it was a gross oversight and saying they would investigate how the photo was ever approved so that this doesn't happen again.

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