Nokia "Asha" Feature Phone Brand Trademarked By HMD Global

Nokia

Nokia "Asha" Feature Phone Brand Trademarked By HMD Global

The company is breathing new life into Nokia Asha phone series, and the evidence of that is the acquisition of the label itself, EU IPO trademark filing indicated. HMD might consider reviving the smartphone line instead of a feature phone lineup.

Launching the Nokia 1 with Android Go in markets like India could be a good decision, not just in terms of the cost of the phone, but also in terms of the network efficiencies possible with Android Go apps.

As per the information available on the official EUIPO site, the trademark application was originally filed in October 2011 but the Asha label has been transferred to HMD Global, which is the new parent company of Nokia, on January 9, 2018.

HMD Global brought back the Nokia brand into smartphone market a year ago and launch quite a few smartphones and are now looking forward to launching the first Android Go Smartphone called the Nokia 1.

Recent reports had revealed that HMD Global is working on its first Android Go smartphone.

Asha was a brand under which Nokia used to launch low-priced smartphones.

According to a post by LoveNokia, the trademark can be used for "computer software platform used in mobile telephones and smartphones; mobile phones and smartphones" and "wireless communication services namely for computer software used in mobile telephones and smartphones". Even though Asha label under Nokia was synonymous with affordable smartphones at a time when budget smartphones was merely an idea. The entry-level smartphone is expected to launch in March, following a global unveiling at the Mobile World Congress in late-February.

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