Facebook looks for "meaning" with major news feed overhaul

Facebook looks for

Facebook looks for "meaning" with major news feed overhaul

Facebook was on course to lose £17 billion ($23 billion) of its value after it announced it was making changes to its News Feed feature that will allow users to see more updates from family and friends than posts from businesses, brands and media.

The newly announced changes could also have the opposite effect to what the company intends.

"Come up with ideas that get people talking and sharing. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health", Zuckerberg stated. "On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good".

Shares of Facebook slid more than 5 percent to $177.31 in premarket trading Friday after the change was unveiled. There will be fewer videos, which Facebook considers "passive". But I also expect the time you do spend on Facebook will be more valuable.

"The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it", Mosseri wrote.

But Facebook gave scant details about how it would define what's "meaningful".

"It's in the same direction that Facebook has been pursuing for a while: offering a place for discussion among individuals, a community space, rather than being a news source", said Oh Se-uk, a senior researcher on digital news at the Korea Press Foundation. "Traffic to news media's websites via Facebook will likely fall", he said. "For advertisers, this will mean a focus on quality, rather than volume".

"At its best, Facebook has always been about personal connections". It might help stop audience volumes from decreasing as people drop Facebook for other platforms with less clutter. Facebook says its research shows that users are exposed to more divergent views on its platform than they would be otherwise, but that's hard to verify independently since the company is cautious about providing data to outsiders.

Oh, the researcher at Korea Press Foundation, said it was too early to say whether the latest measure would reinforce Facebook's "filter bubble" effect or not. "We won't know until we see what happens".

"The world feels anxious and divided, and Facebook has a lot of work to do - whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent", Zuckerberg wrote.

In a blog post, Facebook CEO and Founder Mark Zuckerberg said the goal is to ensure that users feel happy when they're on the site, something that's easier to accomplish if you're seeing baby pictures rather than news articles about Russian Federation investigations.

"Based on this, we're making a major change to how we build Facebook".

The 1-year-old Dotface has 110,000 fans on its Facebook page, its primary channel for reaching viewers. Since then, the company has been pressured by Congress to crack down on misinformation and fake news shared on its platform.

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