The Z-Car Isn't Dead Yet — Nissan

Nissan Insider Says 370Z Will Be Updated But Future Is Unclear

Nissan Insider Says 370Z Will Be Updated But Future Is Unclear

Reports are rife in claiming that the delayed unveiling of the next-gen 370Z is an indication that the Z-program is dead and Nissan won't venture into it due to their greater interest in SUVs.

Press reports late past year speculated that the Z's market case has become too challenging and that Nissan would likely throw in the towel on it. Klein says otherwise. He said "we still believe there is a place for the Z and we want to keep it alive, and that's what we're working on". "It is rather shrinking worldwide".

"That's for the midterm", he said.

Despite multiple hints that Nissan may be getting ready to retire the Z-car, a new report now suggests that the aging 370Z won't be the last we see of Nissan's longest running nameplate.

According to Klein, the increasing popularity of crossovers means consumers no longer prioritise "speed, acceleration and cornering".

At the same time, government regulations have increased the weight and price of vehicles with added safety equipment, heavier axles and bigger brakes.

Another few thorns in Nissan's side are regulations requiring safer vehicles, as they typically mean adding features such as bigger brakes or active/passive safety equipment that run counter to building a lightweight, affordable sports auto.

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