NBC adds 12M out-of-home viewers to Super Bowl total

NBC adds 12M out-of-home viewers to Super Bowl total

NBC adds 12M out-of-home viewers to Super Bowl total

"We know that the Super Bowl is watched in large groups by many at parties, on college campuses, and elsewhere, so we are pleased to be able to report a lift that is in the double digits percentage wise to our NBC broadcast", said Mark Lazarus, chairman of NBC Broadcasting and Sports, in a statement.

Sunday night's "This Is Us" beat the show's prior series record in total viewers by 14.0 million persons, or 109 percent (26.976 million vs. 12.938 million for the show's second season premiere on September 26, 2017, "live plus same day"), and topped its previous record in adult 18-49 rating by 138 percent (9.3 vs. 3.9 on September 26, 2017). The lone exception is the M*A*S*H series finale in 1983, which drew 105.9 million viewers. The No. 1 spot is held by Super Bowl XLIX in 2015, in which the Patriots defeated the Seahawks and which was the last time NBC televised the game.

ABC's "World News Tonight" topped the evening newscasts with an average of 9.3 million viewers, NBC's "Nightly News" and the "CBS Evening News" had 6.9 million.

But those viewer figures actually made it the least-watched Super Bowl since 2009. After "This Is Us", "Chicago Med" (1.5, 7.4 million) was up in the demo. At 9, "Black Lightning" got a 0.6/2 and 1.9 million viewers.

An 11-minute analysis segment on Fox News Channel that immediately followed the speech was second among cable programs and seventh for the week, averaging 10.539 million viewers and a 10-minute preview third among cable programs and eighth for the week, averaging 9.946 million.

Super Bowl LII attracted the fewest viewers since 98.7 million watched the Steelers edge the Cardinals in 2009. Its overall ranking was not available. 4, the top 10 shows, their networks and viewerships: Super Bowl: Philadelphia vs. Telemundo averaged 1.09 million viewers to finish second for the 13th consecutive week after four consecutive first-place finishes. It has finished third each week since the week of September 25-29, 2006.

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