Tesco plans a chain of discount stores

Waitrose has lost its crown as the nation’s favourite supermarket – to budget rival Aldi

Waitrose has lost its crown as the nation’s favourite supermarket – to budget rival Aldi

Aldi has been rated the UK's best supermarket, nudging previously top-ranked Waitrose down to fourth place.

A key factor in Aldi's climb to the top was its value for money - despite some customers complaining stores were "untidy" and looked like "a jumble sale".

The research saw 6,800 members of the United Kingdom public questioned about their experience of shopping for groceries both in-store and at online supermarkets over the six months to October 2018, when the survey was conducted.

A Waitrose spokesman pointed out that Which? had awarded its shops more categories with a five-star rating for customer satisfaction than any other retailer in the study and that its score for its online grocery service had also improved.

And although Waitrose shoppers complimented the upmarket chain's "top quality produce" and helpful staff, overall customers did not believe the supermarket offered good value for money. But they were marked up for the quality of their fresh and own-label products.

A rumoured plan by Tesco, the supermarket giant, to create a low-priced store to rival Aldi and Lidl could prove as disastrous as Sainsbury's attempt to revive Netto, the ditched discounter brand, City analysts have warned.

Shoppers weren’t convinced that Waitrose was value for money – but praised Aldi’s special offers
Shoppers weren’t convinced that Waitrose was value for money – but praised Aldi’s special offers

Alex Neill, managing director of Which? home products and services, said: "With food costs rising it seems as though shoppers have felt the pinch and are voting with their feet and wallets".

Tesco is thought to be readying a plan to create a separate cheaper brand and offer a stripped down product selection to rival Aldi and Lidl, according to The Sunday Times.

Tesco had no immediate comment on the report.

Amazon Fresh, which only launched in 2016 and is only available in the south east of England, came in fifth position.

Asda remained at the bottom of the table for online deliveries where it has been for more than a decade.

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