Spotify is officially in South Africa and here's how much it costs

Apple Music has 38 million paid subscribers now, says Eddy Cue

Apple Music has 38 million paid subscribers now, says Eddy Cue

Spotify utilizes all kinds of futuristic machine learning algorithms to recommend music to its listeners, but the streaming service rolled out a new feature this month that makes use of its human touch.

Apple is locked in race for subscribers with Amazon.com Inc, Alphabet Inc's Google and others as streaming music becomes the dominant form of paid music consumption. Cue said Apple has 8 million subscribers now in the free trial period, the first time Apple has disclosed the number of trial users.

As of December 2017, Spotify had 159 million users, 71 million of whom were paying subscribers, according to company data, making it the world's most popular music streaming service, followed by Apple Music with 36 million subscribers. The platform also hosts podcasts which people can stream, as well as video content.

Apple's smart home speaker, HomePod, launched on February 9 and could possibly be responsible for attracting some of the newest Apple Music subscribers.

South Africans will be able to use a free service from Tuesday or pay for a premium subscription. Features no adverts, offline listening, unlimited skips, high-quality audio, shuffle play.

"Listeners describe music in different ways, and understanding that information will help improve, extend, and confirm the information that describes music on Spotify", a Spotify spokesperson explained to Variety.

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