Apple, Google see reputation of corporate brands tumble in survey

The neon Google sign in the foyer of Google's new Canadian engineering headquarters in Kitchener-Waterloo. /REUTERS

The neon Google sign in the foyer of Google's new Canadian engineering headquarters in Kitchener-Waterloo. /REUTERS

As Reuters explained, the poll has been conducted every year since 1999, and this year surveyed over 25,000 adults from December 11th to January 12th on the reputations of the "most visible" companies in the world.

Apple and Alphabet's Google corporate brands dropped in an annual survey while Amazon.com maintained the top spot for the third year in a row, and electric auto maker Telsa rocketed higher after sending a red Roadster into space.

Google fell from its No. 8 position to No. 28, according to the annual Harris Poll Reputation Quotient poll released Tuesday.

Apple previously held the fifth position on the list, but has dropped to 29th, while Google dropped from eighth on the list to 28th. John Gerzema, CEO of the Harris Poll, told Reuters that the most likely reason for the collapse was because neither are introducing groundbreaking devices at the rate they used to. E-commerce giant Amazon continued to hold the top spot on the list for the third year running while electric vehicle manufacturer Tesla jumped higher on the list, most likely due to their recent PR stunt in which they launched a Tesla Roadster into space. "We're not quite to self-driving cars yet. We do not yet see all the things in artificial intelligence they're going to do". Gerzema attributed Amazon's ranking to its expanding footprint in consumers' lives into areas like groceries via its Whole Foods acquisition. Tesla, meanwhile, climbed from no. 9 in 2017 to no. 3 in 2018. "It's incredible", Gerzema said of Musk. "They're filling a void of optimism", he said. Facebook ranked 51st, its best showing since 2014 when it ranked 38th, the highest the firm has ranked in the poll.

This year, film production company The Weinstein Co made its debut at 99th out of 100 on the list after more than 70 women accused co-founder Harvey Weinstein of sexual misconduct, including rape.

This prompted the largest recall in automotive history and forcing Takata and its USA unit, TK Holdings, into bankruptcy.

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