Google will give boost to articles for newspapers' paying readers, sources say

Google executives plan to disclose specific details at an event in New York on March 20

Google executives plan to disclose specific details at an event in New York on March 20

An electric auto with a "Hey Google" logo carries passengers during the South By Southwest (SXSW) conference in Austin, Texas, U.S., on Saturday, March 10, 2018.

Google plans to prioritize news articles in search results for users who already subscribe to those news outlets, Bloomberg reported Tuesday.

In addition, Google will reportedly share search data which shows who is most likely to pay for content.

The report says Google will announce more specific details on March 20 in New York City. Google declined to comment.

The move will help publishers better target their digital subscribers and retain the attention of paid readers by focusing on particular media articles for which they pay.

Facebook recently made major changes to its News Feed algorithm that are expected to shrink publishers' online audiences. Facebook and Google, which also owns YouTube, represent just 5% of publishers' total digital revenue, according to Digital Content Next, a trade group representing the Financial Times, Bloomberg News, New York Times and other publishers. In October, the company began a test to support paywalls in Instant Articles, letting publishers process payments directly and keep all of the revenue. However, the social media giant is launching a program helping metro newspapers build subscriptions.

Apple (AAPL), meanwhile, bought Texture, a digital magazine service, this week in what the company said was a sign that it's committed to supporting quality journalism.

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