'Shambles' start to new railcards for millennials



Yesterday the Rail Delivery Group, which is responsible for administering the cards, said the 10,000 available had sold out, while National Railcards Twitter said that demand for the railcard had crashed the website.

A marketing gimmick pitched to those who missed out on the so-called "millennial railcard", the "Avocard" promotion is only valid on Virgin Trains West Coast services between 13 and 20 March 2018.

However the campaign was roundly criticised by social media users, who accused the firm of being "condescending" and 'taking the p***'.

Announcing the scheme on its website, Virgin wrote: 'Did you miss out on the chance to get your hands on the 26-30 railcard?

Yes, that's really a thing, with Virgin explaining: "With the #avocard, you'll get all the perks of the 26-30 railcard".

There are even concerns that the project could be kicked into the long grass, after the RDG refused to confirm the railcards will ever be fully rolled out across the UK.

And those trying to get through on the phones did not fare much better, with wait times of more than two hours being reported by the Railcard social media team.

A Virgin Trains spokesman said: 'Passengers who meet the criteria to qualify for a 26-30 railcard can bag themselves a discount on their journey with Virgin Trains on the West Coast by simply presenting an avocado at the ticket office, instead of the usual railcard, along with photo identification.

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