US Confirms Investigation Into Facebook Over Data Privacy Scandal

Facebook Zuckerbergs Challenge Mark Zuckerberg

Facebook Zuckerbergs Challenge Mark Zuckerberg

The Founder and CEO Facebook has published full-page advertisements in several leading newspapers of United Kingdom and USA, apologizing for the data privacy glitch that was found in the Cambridge Analytica case.

After Cambridge Analytica released a report regarding the access of millions of Facebook user's data, people around the world were shocked to learn how much of their information was stored by the social media network.

Facebook has been stung by #deletefacebook movement, which gained traction after the revelations last week that the personal information of 50 million Facebook users, had been shared without their consent with the analytics firm Cambridge Analytica.

Some users discovered the Silicon Valley giant had been storing complete logs of incoming and outgoing calls and text messages.

A Facebook spokesman said: "The first time you sign in on your phone to a messaging or social app, it's a widely used practice to begin by uploading your phone contacts". Later the company published a detailed blog post explains how and why it was collecting the data and how users can turn it off in settings. Contact importers are fairly common among social apps and services as a way to more easily find the people you want to connect with. "You are always in control of the information you share with Facebook".

Facebook's privacy practices came under fire after accusations emerged that Cambridge Analytica, a political consulting firm affiliated with President Trump's 2016 campaign, inappropriately obtained data.

The data reported included the names of contacts, phone numbers, call lengths and SMS and MMS metadata.

Zuckerberg said this was a "breach of trust" and that Facebook is taking steps to make sure it doesn't happen again. It was also investigating every app that had access to large amounts of data, it said. The Facebook app does it by asking for permission to read contacts during installation, and due to a loophole in Android 4.1 Jelly Bean, the permission also lets the app access call and text logs as well. "We expect there are others", he stated. That data later ended up in the hands of the election consultancy Cambridge Analytica, which even has an India link. "And when we find them, we will ban them and tell everyone affected", the ad read.

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