Supermarket to sell touch-free raw meat for squeamish millennials

Many younger people are not used to preparing food at home

Many younger people are not used to preparing food at home

Sainsbury's will be bringing in pouches that allows customers to place chicken pieces straight into a frying pan without having touch them.

She said that in one focus group, a woman said she had "sprayed her chicken with Dettol first before cooking it" because she was so anxious about contamination from bacteria in the uncooked meat. The FSA states that cooking will kill any bacteria present, including food poisoning bug campylobacter, whereas washing chicken can spread germs by splashing. Since then the likes of Parkside and Skymark among others have developed packaging to help combat bacteria.

Thirty-seven per cent of millennials - born after 1980 - preferred not to touch raw meat, compared with a little more than a quarter of the wider population, a report from the market research firm Mintel found.

Katherine Hall, product development manager for meat, fish and poultry at Sainsbury's, said: "Customers, particularly younger ones, are quite scared of touching raw meat".

'These bags allow people, especially those who are time-poor, to just "rip and tip" the meat straight into the frying pan without touching it'.

In a focus group one woman reportedly said she coated her chicken with antibacterial spray before cooking it.

"A lot of younger people are eating out in restaurants but they are not preparing as much food in their home". If they are not used to it, they may think, 'Ugh!

It's worth noting that Sainsbury's mini chicken breast fillets cost £2.50 for 320g, while their new chicken pouches, which come ready-marinated, cost £3.50 for 300g.

If popular, the supermarket says it will extend the range to include pork and fish.

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