Flipkart partners with Asus to announce Zenfone Max Pro in India

Flipkart, Asus enter strategic partnership, announce ZenFone Max Pro

Flipkart, Asus enter strategic partnership, announce ZenFone Max Pro

One of the first products to be announced under the partnership will be the ZenFone Max Pro, that will launch globally in India on April 23. But some recent leaks reveal that it is powered by the Snapdragon 636 chipset, a slightly less powerful version of the Snapdragon 660.

ASUS, the Taiwanese leader in smartphones and IT technology, and Flipkart, India's largest e-commerce marketplace, today announced a long-term strategic partnership that will see Flipkart become an ASUS premier partner and seller for smartphones, starting with models that have been specially created to address Indian market needs.

We don't have much information about the upcoming Asus smartphone Zenfone Max Pro M1.

And on the marketing front, both the companies will extensively support each other in the planning and execution of marketing activities for Asus Zenfones in the country, Flipkart said.

Interestingly, Amazon is also eyeing Flipkart and is considering buying a majority stake in its biggest rival in India. Flipkart CEO Kalyan and ASUS CEO Jerry Shen announced the detailed of the partnership today. Flipkart aspires to gain 40 per cent smartphone market share by 2020 under its new 40 by 20 vision partnerships like these will help it achieve this goal.

Walmart has reached an agreement on buying the stakes of New York-based investment firm Tiger Global Management, South African media conglomerate Naspers, venture capital firm Accel and China's Tencent Holdings, they said.

With this partnership with Asus, Flipkart will aim to leverage its data-driven research and insights and combine it with ASUS's technological prowess to build smartphones customized for India.

Apart from assisting Asus in the sales and marketing of its smartphones, Flipkart will also help the company develop new products aimed at the Indian consumers and based on Flipkart's learnings from consumer interests and demands. "Flipkart's unparalleled distribution reach and marketing strategies will help Asus build strong awareness for our innovative high-value products and reach consumers across India". We expect to gain more insights about Indian consumers with Flipkart's partnership.

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