IHOP Changes Name to International House of Burgers

IHOP reveals what IHOB will stand for

IHOP reveals what IHOB will stand for

The name change was announced last week, but the company did not announce what the new name stands for until this morning.

Well, Wendy's responded, "Can't wait to try a burger from the place that decided pancakes were too hard".

According to the restaurants website, IHOP traces its roots back to the opening of the first International House of Pancakes restaurant in 1958 in Toluca Lake, Calif. "The highlight of my day was seeing Burger King change its Twitter name to Pancake King", one fan said.

"We are definitely going to be IHOP", Darren Rebelez, president of IHOP, told CNNMoney.

IHOP's splashy but temporary renaming to IHOb is burning up the Twitter trending charts and drawing smack talk from the likes of Wendy's, Denny's and even beef sandwich-fillings brand Steak-umm.

Whatabuger also had a great response saying: "As much as we love our pancakes, we'd never change our name to Whatapancake".

On June 11 IHOP finally revealed what the mysterious "b" stood for after they had been teasing the public with hints all week.

The new burgers are available with unlimited french fries and a drink for $6.99.

It is unclear if breakfast items will remain on the restaurant's menu. IHOP's same-restaurant sales - or sales at locations open at least a year - declined 1.9 percent in its most recent fiscal year.

Others called the name change "bizarre" and "a nightmare".

Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz.

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