Target takes heat for 'Baby Daddy' Father's Day cards

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

According to Fox News, the cards first caught wind around May 31, when a shopper posted an image of the cards on Facebook.

"You CANNOT be serious Target!". Really!?!? This was the only Father's Day card that featured a black couple!' If your intent is to offend dad this Father's Day, though, Slate may have found the card for you.

Saunders thanked the store via Twitter but says many people were angry she was upset about the card at all. "It's a term used to describe a deadbeat or absent parent", she wrote.

But she said that was no excuse for using the term "baby daddy" on the front, which she said on Facebook is "not sweet or nice". This is an insult to black fathers and a slap in the face to the African American community as a whole.

The American Greetings card in question shows a black couple kissing with the phrase "Baby Daddy" in the forefront.

Target responded to customers' concerns in a Wednesday morning tweet, saying it never meant to offend shoppers.

Target, however, was already working to remove the card from some 900 stores following complaints on social media.

We sincerely apologize to anyone this particular card has offended.

Target is yanking the cards.

Target is now pulling the cards from stores and issued an apology via Twitter.

The controversial card reads on the inside, "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy!" "The card is made for black consumers, so I was disappointed it was the only one".

American Greetings protested that the discussion wasn't taking the wording inside the card into account, saying the copy makes clear that the card was "created for, and addressed to, a loving husband".

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