We tried IHOP's new burgers, and they were shockingly good

IHOP is now IHOb: The International House of Burgers

IHOP is now IHOb: The International House of Burgers

IHOP, which teased a name change to IHOb earlier this month, says the "b" is to promote its burger menu.

White Castle and Whataburger also got in on the fun, with White Castle joking that it would be changing its name to "Pancake Castle", and Whataburger - which serves pancakes in the morning - confirming that it would not be changing its name to "Whatapancake". While the most common answer was the very obvious 'breakfast, ' IHOP (IHOp?) announced it stood for burgers, in a new campaign to show that the company is serious about its lunch and dinner game.

There are seven new "Ultimate Steakburgers," made from black angus ground beef inside a grilled brioche bun.

International House of Pancakes touts its burgers above its tabletop pancake syrup offerings at a Sunset Drive IHOP on June 12, 2018.

IHOP's president, Darren Rebelez, told Business Insider on Monday that he was unconcerned by other chains' jabs.

Classic Wendy's! What do you think about the name change? IHOP-IHOB then admitted its tweets were part of a limited time promotion.

Now, keep in mind, when the company announced their transition, they did note in their announcement that the name change wasn't permanent and "just for the time being". This change certainly didn't go well with Twitterati.

A&W was just as baffled as the rest of us.

If you punch IHOP in your browser, you'll see more about the changes, while searching for IHOB gives you a peek at a hamburger. International House of Burgers!

But as you know from years of experience, it sometimes doesn't matter what people are saying about you as long as they are saying something. In May, IHOP reported that almost half of its customers come in during breakfast time.

"Picking up on the company's tricks, when one Twitter user said on Monday, 'Your marketing team needs to be fired..."

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