McDonald's offering chance to win McGold Card, free food for life

The winner will be awarded a rare Mc Gold Card

The winner will be awarded a rare Mc Gold Card"in mobile form" entitling them to free McDonald's for the next five decades

McDonald's customers could win food for life thanks to the Mobile Order and Pay App. Rumor has it that there's only one other person who has a McDonald's McGold Card at the moment in the form of tech billionaire Bill Gates.

As you would expect, there's a ton of fine print that goes along with the "free food for life" card. If so, all you need is a smartphone and the will to win. The first recipient was the Mayor of St. Louis, who got his underneath the city's famed Gateway Arch in 1965. From that monumental moment, a small select number of McGold Cards have been given out to notable figures ranging from the governor of MI to the king of Sweden.

Does a whole lot of free McDonald's sound like something you'd be interested in?

Nonetheless, this hasn't stopped people from salivating over the thought of getting ahold of a fabled McGold Card. "The odds of winning a prize will be determined by the number of eligible Entries received", the contest's official rules read. Each order you place counts as an entry into the contest, with a limit of one entry per day. You'll get an email with a game play, which will take you back to the contest website. The victor even gets a custom gold-plated phone case for bragging rights.

The victor of the McGold card will also be awarded with a customized 24-carat golden phone case to mark their membership into the history and mystery of McGold Card lore, all powered by the McDonald's App in 2018.

And it will only last for 50 years.

Since then, a small select number of McGold Cards have been given out to notable figures, ranging from the governor of MI to the king of Sweden. Rob Frankel, a Los Angeles-based branding strategy expert told CNBC "This is going to cost them less than one corporate Christmas party". "I don't think it's going to do anything to encourage the app usage".

Despite Rob Frankiel's wet blanket-throwing, the chance to down 5,200 McD's meals over the next 50 years likely has a certain appeal.

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