FDA puts e-cigarette companies on notice over teen access

FDA puts e-cig makers on notice

FDA puts e-cig makers on notice

Nearly 12% of high school students and 3% of middle school students reported using e-cigarettes in the prior 30 days. "So, now, I'm able to tell them, 'I no longer smoke cigarettes'".

Almost all e-cigarettes contain nicotine, and research shows that young adults who smoke or who use e-cigarettes are much more likely to binge drink than nonsmokers, the health department said.

FDA Commissioner Scott Gottlieb announced the plan Wednesday, saying the agency is giving the manufacturers of Juul, Vuse, MarkTen, Blu, and Logic-which make up more than 97% of the United States e-cigarette market-60 days to submit their plans, USA Today reports. That could lead to removal of some major flavored e-cigarette brands, including the popular products made by Juul Labs Inc., if they do not address the issue to the agency's satisfaction. But at the same time, we see clear signs that youth use of electronic cigarettes has reached an epidemic proportion, and we must adjust certain aspects of our comprehensive strategy to stem this clear and present danger. "We fully support and advocate for both legislation prohibiting sales of vaping products to minors and the ongoing FDA enforcement action against retailers selling e-vapor and other tobacco products to minors", the company said.

"We welcome FDA's action today and look forward to sharing our thoughts about how to prevent and reduce youth use, an issue we have focused on for decades", Altria spokesman George Parman said in a statement. The agency issued 12 warning letters to companies that it says have deceptive marketing labels on e-liquids.

Lee said while he believes vaping is a good alternative to smoking traditional cigarettes, it's still not for everyone.

The appeal of e-cigarettes to teens is widespread and has raised alarms in other countries, including the UK.

"I'll be clear. The FDA won't tolerate a whole generation of young people becoming addicted to nicotine as a tradeoff for enabling adults to have unfettered access to these same products", Gottlieb said. But it also sent letters to five leading manufacturers of "electronic nicotine delivery systems" (ENDS), insisting that they do more to keep their products away from teenagers. Failing to do so, or making unsatisfactory efforts, "could mean requiring these brands to remove some or all of their flavored products that may be contributing to the rise in youth use from the market until they receive premarket authorization and otherwise meet all of their obligations under the law", the FDA statement says.

The owners of Vuse, MarkTen XL, Blu and Logic did not immediately respond to requests for comment.

"If young adults go online and buy 100 units of a product to sell to teens, that activity ought to be easy for a product manufacturer to identify", said Gottlieb.

To report a retailer selling tobacco products to underage customers, submit an online form on the FDA's website.

The FDA is trying to set up a framework for regulating e-cigarettes.

The FDA is in the process of rolling out a sweeping anti-smoking initiative created to make it easier for smokers to quit by cutting the nicotine levels in regular cigarettes.

The plan will address some of the known public health risks of these products, including the role of flavors.

Many use fruit- or candy-flavored liquids that critics say appeal to kids, and risk addicting them to nicotine.

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