Popular fashion retailer Revolve is under fire for controversial sweatshirt

Celebrities in Empowering Clothes

Celebrities in Empowering Clothes

Quality control is something clothing company Revolve will pay closer attention to after being flamed online for selling a sweatshirt with a slogan that read, "Being fat is not attractive it's an excuse". But you are rude and ignorant.

Writer and actress Lena Dunham, who was initially involved in a collaboration for this campaign, offered her own thoughts on the controversy, explaining on Instagram that the sweatshirts were meant to "highlight quotes from prominent women who have experienced internet trolling & abuse".

'I can lose weight, but you're going to be ugly, inside where it matters, forever'.

The full collection would have included garments with the quotes: "Horrible Result of Modern Feminism" and "Too boney to be boned".

What was clear was sample-size of the model wearing it. Curvy model Paloma Elsesser was one of five famous women who chose real-life negative comments on their Instagram feeds to be featured on shirts meant to call out cyberbullying. The women who provided the troll quotes were Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser.

A spokesperson for Revolve confirmed to DailyMail.com that the collection had been "released prematurely" on its site, adding that the pieces were intended for debut on Thursday to serve "as a direct commentary on the modern day "normality" of cyber-bullying and the shared desire to create a community for those most affected by the epidemic". "We at Revolve sincerely apologize to all those involved-particularly Lena, Emily, Cara, Suki and Paloma-our loyal customers, and the community as a whole for this error". Revolve also pledged $20,000 to Girls Write Now, the organization Revolve meant to aid with this campaign, which has made it its mission to help "underserved young women to find their voices through the power of writing and community".

'The collection has been pulled. We are proud to donate $20,000 to "Girls Write Now" in the hopes that those who need it can still benefit from what was to be a meaningful, insightful and impactful collaboration by LPA'.

In response to the sweatshirt's release and Revolve's decision to use a thin women to model it, Lena Dunham has withdrawn her support from the campaign entirely.

Model Tess Holliday, the site Fashionista, and United Kingdom -based artist Florence Given, as well as many others on social media, denounced the $168 sweatshirt, made by the brand LPA.

Elsesser has reportedly contacted LPA to have the quote removed from their sweatshirts. "The proceeds benefit charity, so basically it's the opposite of what it seems". Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.) As a result, I can not support this collaboration or lend my name to it in any way.

LPA was founded by Pia Arrobio.

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