Amazon is now offering free shipping for all holiday orders

STOCK  Getty Images The Amazon logo is displayed on screen of a mobile

STOCK Getty Images The Amazon logo is displayed on screen of a mobile

Instead of the usual $25 order minimum before shipping and taxes, Amazon is offering free shipping almost all orders shipped and sold by Amazon. Millions of additional items on its website sold by third-party sellers will qualify for the free two-day shipping perk.

When Amazon is your biggest competitor you have to think outside the box around the holiday season in order to entice customers away from the giant of online shopping.

Amazon claims it will be rolling-out new offers "as often as every five minutes", meaning those who want to get their hands on the best deals will have to keep their eyes glued to the site throughout the 10-day sales extravaganza.

Those who pay for a Prime membership (here's how to get a free Amazon Prime account) will be able to access these deals 30 minutes early.

Well, Amazon has struck back; now it too is offering free shipping with no minimum to all customers, according to Reuters.

Amazon didn't say when customers using the free standard shipping tier would have to place orders to guarantee delivery by Christmas.

Although this move by Amazon will be a blow to both Target and Walmart, it just goes to show why competition in the market is so important for consumers.

In recent months, Amazon has extended same-day delivery from Whole Foods through Prime Now to more than 60 cities.

Amazon needs to pump up sales after the company's revenue projection for the remainder of the year fell below some Wall Street analysts' estimates. The offer covers every product category, and although no end date is listed in the Amazon press release, orders arriving in time for Christmas suggests it will end around December 22 just like Target's offer does. The company usually sets the final date toward the end of the season. For instance, Amazon's non-Prime free shipping program includes hundreds of millions of items, far more than Walmart's entire online selection of over 75 million.

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