Google promises to do more against harmful ad experiences

Google Chrome will punish websites with the worst kind of ads

Google Chrome will punish websites with the worst kind of ads

The said update, Chrome 71 will block websites offering "abusive experiences", Google announced.

In a blog post, Google said it had tried to protect users against ads that were "designed to intentionally mislead and trick users", but the protections weren't good enough.

Google previously tried to fight this problem by issuing a set of protections within Chrome which blocked pop-ups and new window requests from sites with certain abusive experience.

Website owners will be able to track reported abusive experience on their site through a special report page.

Google updated the list of abusive experiences recently.

Google revealed yesterday that Chrome caught only half of the abusive experiences with the implemented set of protections.

You can disable the site filtering in Chrome's settings if you like. After that, it'll block all the ads on that particular site. But with Chrome 71, these measures are about to get stricter and more robust.

The American company went on: "These ads trick users into clicking on them by pretending to be system warnings or "close" buttons that do not actually close the ad". This means that all the ads on such websites will be blocked, even if all of them are not abusive.

Google classifies abusive behavior as web site activities that includes being deceptive, lead to mistaken ad clicks, install malware or other unwanted programs, perform phishing, or display unwanted popups or redirects. If the Chrome team discovers misleading advertisements on a website, it will give the site owner 30 days to clean them up.

In response, Chrome 68 in January 2018 altered the behavior of redirects so they show up in the browser's info bar rather than sending the users to a specific website. As of December, the version will blacklist the "small number" of sites and also discontinue all ads on those sites. But it's likely a prudent idea to check your site in the Abusive Experiences Tool to check if anything is flagged by Google as abusive. These features are not enough to prevent deceive or risky ads, therefore, Google taking a new move to block them from the web.

Notícias recomendadas

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.