Coca-Cola plans energy drinks under namesake brand

Energy drink maker Monster Beverage is now spatting with its part-owner Coca-Cola over the soda giant's plans to introduce energy drinks, a potential direct competitor.

Coke is now in arbitration with energy drinks maker Monster Beverage, in which it is the top shareholder, over the launch of the drinks, which Monster says could violate an agreement between the companies.

Sacks argues that the move violates a 2015 partnership struck between the companies, in which Coke took a 17 percent stake in Monster and agreed to distribute the company's energy drinks worldwide.

Coke reportedly plans to launch "Coca-Cola Energy" and a diet version called "Coca-Cola Energy No Sugar", which would contain caffeine from naturally derived sources and guarana extract. "Coca-Cola has indicated that it has suspended the proposed launch of such energy products until April 2019" he said. While mutual agreement to obtain clarification, the issue was submitted to arbitration last week on October 31, 2018.

Analysts on Thursday were divided over whether the dustup was a signal that Coke might eventually acquire Monster - a scenario that has always been the subject of investor speculation.

"We believe that the exception does not apply".

Stifel analyst Mark Astrachan said he did not think Coke's new line of beverages would gain meaningful market share as consumers of energy drinks opt for something edgier.

Despite the halt, Monster shares tumbled on Thursday, despite posting profit growth of 26 percent and sales growth of 13 percent.

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